Displayways invests for the future
Displayways, a South London based visual consultancy and large format graphics production business operates in the bespoke end of the display markets providing solutions for the retail, interior, visitor centre, event and museum markets. The business was sold in the summer of 2012 to Rob Kelly and Peter Sheldrick and since then has undertaken a re structure with the aim of setting the business up for growth.
Rob Kelly, Managing Director said “The business has a fantastic reputation for delivering complicated graphics projects at the bespoke end of the markets it serves and providing a partnership service to designers and end clients. Our clients value the breadth of capability, advice and service we provide and we want to grow our share of markets in museums, visitor centres, high end retail, events and interiors. To do this we have invested in new equipment such as the latest Zund G3 cutting and routing machine and developed new products such as specialist graphic floor treatments for permanent use”.
The business re branded towards the end of last year, invested in a new web site, IT systems and introduced a new product range. Kelly continues “Since the re brand and investment we have been lucky enough to attract new staff with senior people joining us such a Finishing Manager and an Account Director, both of whom approached us, which is a good sign. We have placed the business in a great position for growth but are determined to continue to deliver a personal service as we believe this will differentiate us from our competition some of whom are too geared to larger volume commodity production and hence don’t provide the expertise and advice required for specialist display work”.
Sheldrick added, “Displayways has been successful over the years because they have always provided a solution, this approach is what the customer needs, someone to rely upon. We will continue with these values and aim to grow by outperforming our competition in these areas”