As new airplanes allowed people to fly higher and farther, many US Air Force pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. A new kind of glasses was introduced with green lenses that could cut out the glare without obscuring vision, and the Ray-Ban brand was born.

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Displayways fits the only UK store dedicated to Ray-Ban on a regular basis, installing specialist graphics of large format digital print, cut acrylic letters, backlit displays, duratrans, photographic lambda prints, window manifestations and even large format prints to denim.